About Bracco Diagnostics

In Flanders fields the poppies blow
Between the crosses, row on row
That mark our place; and in the sky
The larks, still bravely singing, fly
Scarce hear amid the guns below.
We are the Dead. Short days ago
We Lived, felt dawn, saw sunset glow,
Loved and were loved, and now we lie
In Flanders fields.

Take up our quarrel with the foe:
To you from failing hands we throw
The torch; be yours to hold it high.
If ye break faith with us who die
We shall not sleep, though poppies grow
In Flanders fields.

John McCrae, Ypres, 1915

Chemical Weapons were first used in battle during the 2nd Battle of the Ypres Salient in the spring of 1915. The heavy bombardment that occurred during the battle so devastated the region's chalky soil that nearly all vegetation was destroyed. The lone exception was the field poppy, which sprouted abundantly over the grim landscape.

The sight of the these red flowers growing amid such destruction moved Lt. Col. John McCrae to write In Flanders Fields, one of the famous poems about World War I. This poem soon established the poppy as a universally recognized symbol of remembrance of soldiers lost in battle.

In recognition of the first victims of these terrible weapons, E-Z-EM has incorporated the image of the poppy into its logo for RSDL.